Fairer Economies

How businesses can help to build trust in today's polarized world

In a crisis of trust and mutual understanding, businesses can play a surprising role in helping to rebuild trust.

In a crisis of trust and mutual understanding, businesses can play a surprising role in helping to rebuild trust. Image: Getty Images/iStockphoto

Yo Honma
President and Chief Executive Officer, NTT DATA Group Corporation
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Today, more than half of people think their countries are more divided than ever.
Trust: more divided today than in the past. Image: Edelman Trust Barometer 2023

Businesses are perceived by the public as both ethical and competent — that gives them a special responsibility.
Businesses are perceived by the public as both ethical and competent — that gives them a special responsibility. Image: Edelman Trust Barometer 2023

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Cooperation between the public and private sector makes for the best outcomes.
Cooperation between the public and private sector makes for the best outcomes. Image: Edelman Trust Barometer 2023

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