The 90-year-old using sports to change the lives of refugees

Media, Entertainment and Sport

The world of media, entertainment, and sport has been upended by new business models, user-generated content, and the use of digital platforms to effectively distribute everything from streamed matches to social messages. This is having a direct impact on the moulding of cultures and societies. COVID-19 promises to accelerate underlying industry trends, as sport franchises seek out new ways to sustain audience engagement and the boundaries that once defined media companies continue to dissolve. Restoring trust will be critical, particularly when it comes to trading in reliable and accurate content, and making use of personal data. This briefing is based on the views of a wide ra...