Fairer Economies

Speaking Gen Z: How banks can attract young customers

Gen Z has grown up in a digital world, but there's much about traditional banks they like.

Gen Z has grown up in a digital world, but there's much about traditional banks they like. Image: Unsplash/Julio Lopez

Bob Wigley
Chair, UK Finance
Rupal Kantaria
Forum Member, Oliver Wyman
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Gen Zers are 45% more likely to start investing by age 21 than Millennials were.
Gen Zers are 45% more likely to start investing by age 21 than Millennials were. Image: Oliver Wyman Forum’s Global Consumer Sentiment (GCS) survey

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Fairer EconomiesYouth PerspectivesFinancial and Monetary SystemsBanking and Capital Markets
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